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Inspiring Generosity

Survey Results

Kiwis are truly big-hearted when it comes to giving money — fact!
How do we know? The results of our recent Inspiring Generosity survey prove it. Of the 1099 people who replied to the survey, the vast majority reiterated how generous Kiwis are.
Recent international reports back up these findings. Earlier this year, New Zealand ranked as the second most generous country in the Charities Aid Foundation’s Gross Domestic Philanthropy report. And in the 2015 World Giving Index New Zealand was named third out of 145 countries when it came to donating money, volunteering or helping a stranger.

At The Tindall Foundation we were keen to find out more. What motivates people to give their money, time and expertise for the good of others? How does it impact on their lives?
The survey produced a wealth of interesting insights, which we aim to share via our e-newsletter and website over the coming months. Some highlights:

  • Kiwis give in many ways to many causes, with a staggering 93% contributing in more than one way
  • People give from the heart, for the good of others and the community, rather than for personal gain or recognition
  • Giving is good for you — it makes people feel connected, happy, healthy, energised, empowered and grateful

We already knew that New Zealanders are generous of spirit because we see it every day in our work. The big question for us was — why? In a world where money is tight, time is limited, families are under pressure and stress levels are high, what motivates and inspires people to help others?

We discovered that Kiwis give from the heart: for the good of others, their community and the environment. Less than 1% of respondents said they were motivated to give in order to gain recognition or work experience for their CV.

Across all types of giving, the most popular motivations were to ‘give back to their community/an organisation’ and to ‘make a difference’.

Giving of our time and talents and money is a warming experience. The giver gets far more out of it than the receiver.

So how does giving make people feel? We had a hunch that giving is good for you, but we couldn’t be sure. The survey establishes that being generous is a positive experience for the giver, making them feel happy, connected and proud to be part of a community working together to make a difference.

It was interesting to find that a large proportion, 69% of respondents, said giving provides them with a greater sense of connection and belonging, 48% said it makes them happy, and 43% said it gives them an increased sense of wellbeing. People also felt grateful (35%), energised (22%) and empowered (22%) by their experience.

Of the 1099 people who completed our survey, 820 took the time to relate a memorable experience of giving. We were so inspired by the many stories of charitable behaviour that we wanted to share some with you.

It is easy to draw a conclusion to our survey: Kiwis care about one another. They give more than just money — sharing time, energy and skills. We are incredibly lucky to live in a nation where people value generosity and see the benefits of giving, not only to the receiver but also to their own lives, connecting them to their community and increasing their sense of wellbeing.

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